Moulding elements of the package

The appearance of the package is an important aspect of the package design, and the appearance elements include the size and shape of the demonstration surface of the package. If the design of appearance is reasonable, it is possible to save packing materials, reduce packaging costs and reduce the burden on environmental protection. When considering the appearance of the packaging design, priority should be given to geometry, which allows saving raw materials. Among the different geometric bodies with the same volume the surface area of the sphere is the smallest for the prism, the surface area of the cube is smaller than the surface area of the cuboid; The cylinder, when the height of the cylinder is equal to the diameter of the base circumference, has the smallest surface area.
The excellent design of the package must conform to the following principles:
1. Combine the characteristics of the product itself and make full use of the formal aesthetic principles of the elements of the appearance of the product;
2. Adapt to market demand, perform precise positioning in the market and create an individual brand;
3. "Light, thin, short and small" should be used to avoid excessive packaging, exaggerated packaging and futility;
4. Draw inspiration from nature and use modelling techniques to create innovative packaging forms;
5. Take fully into account environmental and ergonomic factors;
6. Actively use new technologies and new materials to create modern packaging forms;
7. Vigorously develop the design of the appearance of serial packaging.